It’s Too Expensive!

Sometimes it really IS too expensive … but there are also other times when something’s value is higher even than its price point. Let me try to explain my thinking ….

Value and Cost are not Always Equal

A great example is Amazon Prime shopping. Although I know the prices are inflated I find the reduced stress of not having to navigate busy shops to maybe find what I’m looking for is often worth it. Sometimes cost might be far too high for the value you might place on an item for example, for me designer shoes cost the earth but do not have as much value as arch supports. Another example is the cost of a good holiday. If it rejuvenates you and helps you cope better with your day to day then its value is probably higher than its cost to you. Travel insurance is another good case in point.