Assignment 5 – Seven Days

The final course assignment is here and it’s a very open brief. We are asked to create a series of seven illustrations, illustration strip or diagrammatic illustration on the topic of ‘seven days’. The first task is to create a full brief for the job.

I started with some Google searches for what seven days might mean to other people.

Seven Days Mindmap

Some ideas for Seven Days from around the Internet

Next I played some creative thinking games (from the book ‘How to have creative ideas’ by Edwward De Bono).

Task: to create a brief for a series of 7 illustrations around 7 days.

Random Words

  1. Random word: Force
    • 7 days of storming a castle by force
    • 7 days of induction to the police force
    • 7 days of faux gras

  2. Random word: Calculator
    • The 7 day health calculator
    • The 7 days green energy calculator
    • Moving home in 7 days calculator

  3. Random word: Sofa
    • 7 days to buying a new sofa
    • 7 days on the sofa
    • 7 days to get home on the magic sofa
    • 7 days of sofa surfing
    • last 7 days of the sofa


Brief 1
Create 7 illustration showing the production and consumption of faux gras. The aim is to show the negative implications for both animal and human. Each piece should use colour to show the mood. The final artwork will be used on an A2 poster to make people aware about this cruel industry.

Brief 2
Create a diagrammatic illustration showing a healthy lifestyle spread across 7 days. Hand-lettering should be used for the days of the week and labelling. The final piece will be an A4 magazine full page in potrait format.

Brief 3
Create 7 illustrations for a 16 page ezine about the journey back to Bagillt from Australia. Each illustration should show a different point along the route. The illustrations should have a humourous element and include hand-lettering to show the place names. The illustrations should be in portrait format to fill an A5 sheet of paper.

Brief 1

I decided to go with brief 1 even though it is fairly gory. I felt it is a message I would like to get across. So I started brainstorming some ideas and researching imagery and science.

7 days of foie gras
Mind map of research on foie gras

Foie gras moodboardImage research led to this moodboard and then I mind-mapped out some more ideas about what I would include in my 7 illustrations. At this point I considered whether it would work to try and show an ethical alternative to the gavage based feeding system but decided it may lead to a confusing poster. I felt the horror of force feeding needed to be the central image.

Mindmap of foie gras story
What to include in illustrations

So my list of illustration focusses at this point was:
  1. Eggs and goslings – warm, ‘hopeful’ image
  2. Adults in field – serene but showing on coming trauma
  3. Caged birds – frustration, discomfort, bleak
  4. Force feed – horror, harsh, dark
  5. Death – neutral, greys
  6. Kitchen – surgical, metalic
  7. Consumption – unnatural, zombie, unhealthy

To get an idea of layout and how the illustrations would interact I created thumbnails on one page and selected the best for each frame. I then created roughs and linework with which I tried out different layouts for the poster. I decided to keep the illustrations quite loose for this piece as I wanted to concentrate on the emation rather than the detail. I selected the poster layout because it gave emphasis to the centre framed through size while still keeping readability of the story.






I used acrylic and oil pastels on A5 watercolour paper to produce the finals. It didn’t work so well on the last two frames. I think the 5th frame is the most successful in terms of being emotive. This assignment was easier to concentrate on because of how open the brief was but I chose a difficult topic which was very upsetting to depict.

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