By taping the 2 blank pages together a booklet is formed allowing an easy progression through the pages that is not given by the leaflet folds on their own.
So to start getting ideas for the design I brainstormed all the issues relating to puberty. Then I brainstormed how to cope with these issues. After this I chose acne as an issue to focus on and searched on Google for a list of specific tips given by established organisations, e.g. NHS. I chose to use the following tips:
- Wash with mild soap
- Wash with warm (not very hot nor very cold) water
- Wash skin twice a day
- If the problem is severe your Dr can prescribe medicine that will kill the bacteria in the skin
Initially I interpretted this brief to mean a leaflet would be produced per issue but on re-reading the brief I re-assessed this. I could now see the leaflet covering several puberty issues with each ‘strip’ focussing on one. So I decided to show how skin problems/acne could be coped with in three frames using the metaphor of a little creature that is angry and red and at the end is cute and fluffy. I felt this metaphor may more appealing to teenagers as it is non-confrontational being a creature i.e “my skin is like this angry little creature” – “you can stop it getting worse by washing in warm water with mild soap twice a day”. I noticed my son’s friends saying ‘is like’ a lot and also being very keen on kittens and puppies so I thought this type of imagery would speak to them. My initial sketches, below, show how I played with my idea of a little creature. My first attempts were a bit too creepy. I used red and spiky angles in the first frame to show skin that is inflamed and can be painful.
I created a mock up as this pdf and printed it out to check.
I think the use of a gender neutral creature works and is somewhat humourous. The strip could equally be produced as a horizontal format.